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Jun 9, 2022

VALLEY CHAMBERS RELEASE VIDEO CAMPAIGN: EXPLORE NEXT DOOR

Kelowna: From Osoyoos to Armstrong, valley Chambers of Commerce joined together this week, releasing sparkling new videos highlighting remarkable local businesses and benefits. Seven chambers have been working on the project throughout the spring and look forward to locals’ reactions when they view the finished products.


The short videos were funded through a project to encourage shopping local with financial support from the BC Chamber of Commerce and the Government of Canada. All contractors were paid fees or honoraria.


All the Chamber/Board of Trade managers of the project were ecstatic about the finished product. Local highlights are shown off in each video, but with the distinct advantages of the “next door” neighbours each separately displayed for locals and tourists alike, just in time for increased summer travel and shopping. Artisans, recreation, wineries, restaurants, and good fun are all part of the mix of opportunities showcased in the short videos.


The Okanagan We Got This initiative launched as the pandemic took hold in 2020 as a way to share crucial information quickly to businesses and residents in the Okanagan Valley. Self-funded by seven chambers of commerce/boards of trade locally, collaboration and cooperation united the region around facts, issues and stories of resilience. The “Explore Next Door ” project evolved naturally from the partnership.


This video launch – which extends with one Chamber/Board of Trade releasing its video each week through the summer – wraps up two years of getting through business disruption with creativity, fun and plain hard work. The plan is that lots of residents and tourists alike will take a moment to watch a few of the videos and feel good about life and business in the Okanagan.


One video link will be released each week for seven weeks.
Penticton & Wine Country Chamber of Commerce
Release date: June 9, 2022
Video Link: https://www.okanaganwegotthis.com/love-local/