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Jun 6, 2016

Arts & Business: Synergy for Success

The City and Kelowna Chamber of Commerce will host a breakfast panel discussion to feed creativity and the bottom line.

Members of the arts and business communities are invited to a panel discussion on Monday, June 13, that will highlight how synergies between arts and business can lead to increased profits, recognition and success.

“How Business Can Utilize the Arts to Better Market their Company” is a $10 breakfast event taking place from 9 – 11 a.m. at the Coast Capri Hotel, co-sponsored by the City of Kelowna and Kelowna Chamber of Commerce.

“Creativity, passion and audience are characteristics shared by arts and business,” says Sandra Kochan, Cultural Services Manager. “Whether it’s corporate team building through making music together, or providing a unique behind-the-scenes art experience to valued clients, business and the arts have synergies that can build great results for everyone.”

“Businesses can spark successful, long-term partnerships that capture the imagination of their customers, and empower their employees and staff to broaden their business horizons to include supporting the arts,” says Caroline Miller, Business Development, Kelowna Chamber of Commerce. “Running a museum or an orchestra or a gallery is a business – and partnering always brings more attention to a business, and more customers and visitors to both parties in the relationship.”

The panel includes representation from the local arts and business communities, and will be moderated by Chris Olsen, known for CTV’s ‘Olsen on Your Side’. The panel will address how the arts can help grow a business, extend or establish a brand, engage customers in new and innovative ways, and much more.

Tickets to this event are available until June 8. For more information and to register, visit www.kelownachamber.org/events.